On Page SEO – What Website Owners Must Know
There is a stiff competition to get to the top position on Google. This most envied first position on the SERP is tricky to achieve. The marketplace in every industry domain is very noisy today. To be heard by the prospective customers you must be thorough and up to date with the on-page SEO basics and make sure your website performs well on the popular search engines.
On-page SEO fundamentals
- Google is constantly updating its on-page rules in order to ensure best results to the search engine users. Google is getting smarter day by day and you must upgrade your on-page SEO strategies to win the game or feel left behind.
- While off-page SEO is concerned only with links and other external signals, on page SEO endeavours to optimize the content and HTML source code of a page.
- The focus of on-page SEO is on all the aspects of a webpage that will help improve the SEO ranking. With Google getting more sophisticated, ‘relevancy’ of your page to the search query is to be concentrated on and must be borne in mind while optimizing a site.
- The objective of the on-page SEO mission must be to benefit the end user. You are given only less than eight seconds to attract the user to visit your website. The more your site engages your audience, the better is their experience.
- A good SEO audit tool like SEOAnalytix.com could help you with an automatic review of the initial on-page SEO performance of your website; reviewing the progress during the implementation phase; and also assessing the impact of changes that you have done.
On page SEO – the major aspects to work on
- A successful and up to date on page SEO will work on all the following aspects.
- Meta Tags – implementing the right Meta Tags that can provide the information search engines need from your page. Custom Meta Tags will attract the users and enhance the click-through rate.
- Optimize the Title Tags, Meta Descriptions, and Heading Tags and including multiple heading tags from h1 to h6 if possible
- Work on the usability factors and fine tune the headings and subheadings to make it easy for the viewers to know what is there exactly on the page.
- Create the perfect URL Strings that are short and easily readable.
- Ensure the content is user-friendly, authoritative and keyword targeted since Google tries to match the user intent. You must provide a unique content that stands out from the rest of the content cluttering the internet.
- Google algorithm cares about quality, and therefore, it is advisable to appreciate and take into account that it cares how many visitors your site helped on a given day rather than how many visits your page attracted.
- Focus on areas like Informational Keywords, Transactional Keywords, and Location-Based Keywords and optimize the content approaching it from many angles. For determining the relevance, Google also looks at LSI keywords or synonyms for the searched keywords.
- Never neglect the areas of Internal Links and Outbound Links and Optimize Your Images.
- For search engine ranking, being mobile-friendly and mobile responsive is yet another important criterion for your website since Google gives top priority to these aspects. Site speed is another vital factor in the lines of on-page SEO.
How to get a perfectly optimized site
On-page SEO is not a straightforward and simple task. To get the maximum returns on your investment and boost up the performance of your site you must take a comprehensive approach. SEOAnalytix is a very powerful, feature rich SEO tool and web checker that provides your site the full suite of on-page SEO benefits. You can depend on this robust SEO platform to audit, monitor, measure, and analyse your site’s performance and optimize your site to grab the higher search engine rankings.
